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If your brand is observable it gains consideration. Your brand will show commitment. Brand equity provides reason to book through you and creates a positive attitude. .

All games have rules. If you dont abide by the principles you're not going to win. Whether there are two players, or 20 players you still need to abide by the rules of this game. This is just like your control business. Think of systems the same.

You must abide by the systems you have in your work place. I am a disciplinarian for having systems in place. You need to get a process that's used as a delivery mechanism for providing the service to your customers. Familiarise yourself with a fantastic business system and adhere with it. .

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When playing a match, you must be on top of your own match to continue winning. Just because you win once, doesnt mean you'll keep on the top. You need to continue to work in your game moves. Think what you are recommending to your customers. Believe in the merchandise you're using.

When the customers see you adore your work, it is going to win you additional points. This applies to both the office staff and technicians. When employing extra staff just keep in mind that everyone has their own unique personality and a way of dealing with clients. Some clients require special attention. Train your staff how to handle the customers.

I would prefer to say client instead of a customer that is challenging. I'll be honest in saying 99 percent of our hard clients have turned into our best customers because we applied special care. The majority of the time they are only difficult since there's been a communication problem or they dont understand that the treatment.

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A challenging customer can be averted with a fantastic system in place. .

Thinking outside the sport is more than only a business clich. Laguna Pest Control has managed to construct a brand equity due to thinking outside the game. Know your sport. Know the rules and know how to play with it. Bear in mind every game is different, each game needs to be played differently and has a different set of rules.

Laguna Pest Control has made moves in the sport to win in Noosa. Our players are different to gamers in Sydney. Our rules and the way we play with the sport may not apply to someone starting up a pest control business in Melbourne. Let me give you an example:.

Noosa is built on tourism. For us to win the match I had to aim the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.

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I take hotel managers out for a drink. I got to know them on a personal level and became their friends. For us to win the game in Noosa we had to understand the local community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we have ant and bee mascots for xmas parades, our vehicles stand out from the crowd Discover More Here and our work tops talk for themselves.

There will be another pest control business that will come along and at times even do something better than you. Bear in mind, dont think about this as a hazard but much more as a challenge. Another game. Competition is great. Competitors give you the chance to boost your business. They are doing you a favor.

Enjoy it and keep loving what you do. It is also important to keep in mind your opponents are not your enemies. Help each other out. You need one another to continue improving this industry. We are in this match for the same reason. If youre good at everything you do, passionate in your job and have a few strategic game motions, you're on a winning streak! .

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Termitrust may not be the find this biggest and we are not the slightest, but we are committed to being a pest control company that you can trust.

We're proud that tens of thousands of Australian homeowners rely on Termitrust due to their termite and pest control needs.  Many of our new clients come from word of mouth.