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If your brand is visible it gains consideration. Your brand will show commitment. Brand equity provides reason to book and creates a positive attitude. .

All games have rules. If you dont stick by the rules you are not going to win. Whether there are two players, or 20 players you still need to abide by the principles of the game. This is just like your pest control business. Think of systems exactly the same.

You have to abide by the systems you have in your work area. I am a strict disciplinarian for having systems in place. You need to get a process that's used as a delivery mechanism for providing the service. Familiarise yourself with a fantastic business system and stick to it. .

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When playing a game, you have to be on top of your own game to continue winning. Just because you win once, doesnt mean you'll stay on the top. You need to continue to be effective in your game moves. Think what you are recommending to your clients. Believe in the merchandise you are using.

When the customers see you adore your work, it will win you points. This applies to both office employees and technicians. When employing extra staff just bear in mind that everyone has their own unique personality and also a way of dealing with customers. Special attention is required by some customers. Train your staff how to handle the customers.

I would prefer to say exclusive customer instead of a customer. I will be honest in saying 99 percent of our hard customers have turned into our best customers because we implemented special attention. Most of the time they are only difficult since there's been a communication problem or they dont understand the treatment.

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A customer that was challenging can be averted with a good system in place. .

Thinking beyond the sport is more than just a business clich. Laguna Pest Control has Learn More Here managed to build a solid brand equity because of thinking away from the game. Know your sport. Know the rules and know how to play it. Bear in mind each game is different, each game needs to be played differently and has a different set of principles.

Laguna Pest Control has made moves in the sport to win in Noosa. Our players are somewhat different to gamers in Sydney. Our rules and how we play with the sport might not be applicable to someone starting up a pest control business in Melbourne. Let me give you an example:.

Noosa is built on tourism. For us to win the match I needed to aim the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.

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I take hotel managers out to get a drink. I must know them on a personal level and eventually become their friends. For us to win the match in Noosa we needed to understand the community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for paradesour vehicles stand out from the crowd and our work tops talk for themselves.

There will be another pest control business that will come along and at times even do something greater than you. Remember, dont think about this as a threat but much more as a challenge. Another match. Competition is great. Competitors provide you with the chance to improve your business. They are doing you a favor.

Enjoy it and keep loving what you do. It is important to remember your competitors are not your enemies. Help each other out. You need one another to continue improving this industry. We are all in this match for exactly the exact same reason. If youre good at everything you are doing, passionate about your work and also have a few strategic game moves, you're on a winning streak! .

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Termitrust may not be the biggest and we're not the slightest, but we are totally committed to being a pest control company you can trust.

We are proud that tens of thousands of Australian homeowners rely on Termitrust due to their termite and pest control needs.  Many of our new clients come from word of mouth.